Luke LiManni

SUMMARY

Pushing the limits of what’s possible with some of the most complex client partners, world class vendors, celebs/athletes/musicians, actors, and real people, in some of the most interesting places in the world. Leader, mentor, and at the core a creative producer who loves making amazing things with awesome people. Major in production air traffic control across a 9 agency IAT serving the US Army. Minoring in government contracting. Helping my team make miracles happen every day.

PROFESSIONAL EXPERIENCE  

Group Executive Producer - DDB Chicago - ARMY, (April 2023 - Present)

  • Same as below with a cool new title

VP, Executive Producer - TEAM DDB Chicago - ARMY, (June 2021 - March 2023)

  • Production lead across Team DDB the 9 agency IAT that serves the US ARMY with DDB Chicago as the prime on the 10 year $4,000,000,000 contract

  • Managing, overseeing, and supporting a team of producers across DDB NA and our 8 partners agencies

  • Triangulating government contracting regulations, Omnicom policies and to production industry standards to inform new process and workflows

  • Identifying opportunities and efficiencies across multiple task orders and agencies

  • Scoping, staffing, mentoring, making.

Executive Producer - DDB Chicago - FCA & ARMY, (September 2017 - May 2021)

  • Producing high profile and award winning content for FCA, Army, and moonlighting on Molson Coors brands for fun in between

  • Business leadership responsible for new business growth (jump ball anyone?) through a production lens for FCA

  • Mentoring and training team members on very unique and rigorous production process for both FCA and Army

Senior Integrated Producer - DDB Chicago – Digital and Broadcast All Accounts, (April 2015 – August 2017)

  • Producing newsworthy broadcast and digital content across brands while supervising and training associate producers and producers

  • Produced Alfa Romeo video for the launch of the Giulia, their new car and first time in the US market in 20 years. The video features an original track that was remixed by super producer and father of EMD Giorgio Moroder with the sound of the Alfa Romeo exhaust note

  • Produced first ever campaign for Capital One 360 Banking brand that featured a national search casting both coasts for a new spokesperson

Integrated Producer - DDB Chicago – Digital and Broadcast All Accounts, (April 2013 – April 2015)

  • Produced award winning and never before done work for brands across the agency

  • Co-produced the McDonald’s Loving the Super Bowl campaign which won multiple awards but also took advantage of advertising’s biggest day in an innovative real time way. The program made McDonald’s the most retweeted brand in history

  • Produced a three spot package for Juicy Fruit which was the first broadcast work in 10 years

  • Produced a digital extension of the Juicy Fruit “So Sweet You Can’t Help But Chew” campaign by creating a never done before interactive pre roll unit and website where users could make their own add by writing their own subtitles. When completed, users could review, edit and share their creations with friends

  • Produced an international shoot in Copenhagen with international vine star Alex Holtti. Co-created six vines together with multiple costume changes and multiple locations as part of the Global McDonald’s Minion Mischief campaign around the launch of the Minion movie and the Minions in Happy Meals. Also, co-produced other videos in the campaign that featured creators from US, Hong Kong, and Australia

  • International shoot for two State Farm Discount Double Check spots for the 2014 NFL Playoffs. Had celeb talent from the UK who was brought to Toronto for a shoot January 5th and we were on air by January 10th

  • Co-produced the State Farm and SNL campaign with Hans and Franz, Richmeister, and Aaron Rodgers. Created a total of 6 broadcast spots and over 20 OLVs

  • Co-produced the RMHC Faces of Hope campaign. Managed heavy VFX work for the PSAs and traveled to Goose Bay, NL Canada and recorded interviews with director in and shot assets for the website.

  • Co-Produced McDonald’s GOL film which won a Clio Sports Bronze and was recognized by multiple trades as the best commercial of the 2014 World Cup in Brazil. Did extensive research to find the best futbol trick shooters around the world to bring them in for casting

  • Co-Produced the Best of Our Best film series which documented the travels of 5 McDonald’s crew to the 2012 London Olympic Games

  • Agency producer, line producer, grip, gaffer, craft service, 1st and 2nd AD, propmaster, special effects, wardrobe and more on the Juicy Fruit “Sweet Screams” video for Six Flags theme parks

  • Shot multiple rounds of Food Footage for McDonald’s spots and for the food library

  • Launched the entire McDonald’s Social Video program at DDB and had a least one viral hit that gained over 1.2 Millions views on Facebook without any paid support and almost 80% of the views coming organically through people who weren't fans of McDonald's Facebook or Instagram.

Associate Integrated Producer, DDB Chicago – Digital and Broadcast All Accounts, (August 2011 – March 2013)

  • Co –Produced the Best In Snow Facebook app and user generated photo contest. Partnered with ACNE to develop the App for both desktop and mobile. Also, produced the intro video, which featured shooting non trained dogs.

  • Produced a Facebook App game called Smack-a-Goth where users could challenge opponents, compete for high scores, and share scores with friends. Also, lived within a rich media unit.

  • Attended shoots and handled post production for multiple Capital One Campaigns featuring Alec Baldwin and Jimmy Fallon while also capturing necessary digital assets.

  • Produced site specific pre roll featuring Alec Baldwin interacting with the Hulu interface where the units ran

  • Produced digital standard and rich media banners for every single brand across the agency, which represented a 3.5% increase in agency revenue year to year by growing scope through digital with existing clients

  • Produced radio spots for McDonald’s

HONORS AND AWARDS

  • Cannes Bronze Lion

  • Clio Sports Gold

  • Clio Sports Bronze

  • 2015 London International Awards Silver

  • Comm Stats Advertising Annual 56 Issue for Digital Advertising

  • 4As Jay Chiat Awards for Strategic Excellence Silver Winner

  • 2014 Keith Reinhard People Award

  • Chick Evans Caddy Scholarship

EDUCATION

Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign, May 2006

ACTIVITIES

University of Illinois College of Media Alumni Association Board, (Member 2008 – Present)

Interests - Love sports (especially the Chicago Bears), live music outside, movies, playing beach volleyball and soccer, cottage living, hiking, snowboarding, and dying to take my first surf lessons.  I like to play “Mr. Fix-It” and restoration projects.  I am a wannabe storm chaser, and enjoy real estate investment.